China has eclipsed the United States as the largest smartphone market now years ago, but now Americans can't even claim second place. Counterpoint Research estimates, in fact, that India has overtaken the United States, and that it has now become the second largest market, with 158 million smartphones and phones shipped to the country during 2019. This is largely due to the wave of Chinese manufacturers offering devices at aggressive prices.
According to analysts, a whopping 72 percent of terminals shipped to India come from brands like Xiaomi, Vivo, Realme and Oppo. This does not mean that non-Chinese brands have had poor results, but they are certainly smaller numbers. Apple grew rapidly at the end of 2019, thanks to the lower prices of the iPhone XR and the debut of the iPhone 11. Samsung, however, saw flat results in the same period of the year, so much so that it lost five percent in 2019.
Not a surprise, the report explains, that India has become the world's second largest smartphone market, however, what has happened could still have a significant impact on how smartphone manufacturers sell devices; they may indeed be more likely to design phones with the Indian market in mind. In addition, it shouldn't be surprising that all the brands and brands that are currently in vogue decide to shift their attention to India.
Apple, for example, has been doing this for a long time, courting the country in an attempt to start a full production within the borders, and to open its own stores in the country.