The Prada phone by LG exceeds the million mark
LG Electronics and Prada have announced that international sales of the "Prada by LG" mobile phone have reached one million units. The mobile phone, launched in March 2007, the first first of LG with touch screen technology. The two companies have developed all aspects of the product together, both as regards content (for example software, user interface, music) and for presentation (from design to packaging).
Encouraged by the positive market reaction, LG and Prada have engaged in further partnerships and have stated that they will launch a new phone model in the coming months.
(By Mauro Notarianni)