The players' battle
In the front row Microsofoft, which is showing more and more interest in Internet transmissions and universal players. In fact, the Redmond giant will be introducing Windows Media Player 7 to Las Vegas, which the producer's intentions would be to become a protagonist of the market and to read its basic features, it would seem that it could be so. Windows Media Player would be able to transmit with a band of 300kbps 60 frames per second, twice the competition. In addition to this, the Microsoft product has the ability to reproduce any type of media, even audio, (but not DVDs). In view of a future in which, increasingly, the Internet will also be a channel of transmission of moving images but also covered by copyright, Redmond engineers have integrated numerous solutions for copy protection and pay per view. Microsoft, there is perhaps no need to remember it, there is firstly Real Video which holds over 12% of the market against only 3% of Windows Media Player. But the first and main Internet content stream player does not seem willing to give up easily. In his favor, the numbers also play with the projects for the future, announced near the inaugural conference of the NAB. Since the launch of RealPlayer, 115 million copies have been downloaded, of which 25 million were the last version, 7. A huge number that allowed Real Networks to enter into agreements for the integration of Real technologies into content providers that provide their services via satellite or using broadband Internet. In addition to this, Real has announced a tool for creating advertising space for companies interested in the conversion to Internet stream format of television programs. With Windows Media Player and Real Player, which has focused media attention in the last hours, at the NAB Apple will also be present with its QuickTime 4. In favor of QT, in addition to the loyal base of Mac users, it plays an aggressive policy that has led the Cupertino company, first and only in the sector, to adopt the Open Source philosophy for the server. A step that seems to be reaping its first fruits: 35 million packages downloaded since the release of version 4.0, more than 7% of the market (over twice that of Windows Media Player) a growing number of channels in streams including some prestigious content providers such as CNN, ZDTv and many others. In addition, perhaps even to the good connections of Steve Jobs with the world of American production companies, many trailers make their first appearance in QuickTime format on the Apple website. In short, the battle to win over the Internet audience is doing really very hot and not at all said that, as someone claims, Microsoft can succeed in establishing itself with the same success and the same method with which it imposed on Internet Explorer market. At the end of Washington, a civil lawsuit is still in progress which could have new ideas from an increasingly visible sector.