Sophia Coppola will once again be the protagonist of Apple TV + with a drama series. He is collaborating, in fact, with the streaming television of Cupertino, to develop a TV series based on the novel "The Custom of the Country". The director of The Virgin Suicides, Lost in Translation and Marie Antoinette "will continue her collaboration with Apple TV + with the development of a drama show based on Edith Wharton's novel" The Custom of the Country ".
It is likely that this will be a series limited to a few episodes, or at least so that Apple is prefiguring it at the moment. The Custom of the Country project is the second production involving Coppola. It comes after the making of On the Rocks, the first feature film from Apple's partnership with studio A24. The release of the film On the Rocks with Bill Murray and Rashida Jones is scheduled for this year.
The announcement of the collaboration with A24 and Sophia Coppola had been given already in early 2019, when Apple had started working on the Apple TV + project with big names from the world of entertainment and cinema. The collaboration with studio A24 is part of a long-term non-exclusive partnership. The studio is relatively young, but has already earned a number of awards with films such as Moonlight, The Witch, and The Florida Project.
First published in 1913, The Custom of the Country is a novel that tells the story of Undine Spragg, a Midwestern girl who tries to make her way in New York City society. Unlike many other Wharton novels, it has never been adapted for the big or small screen. Undine Spragg my favorite literary anti-heroine and I am excited to bring it to the screen for the firsttime, ”said Sophia Coppola in an interview with the Hollywood Reporter.
In the United States, meanwhile, the Apple TV + service is growing, but the blockade of production begins to emerge as a problem for the benefit of the competition.
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