School evenings in the Apple Stores – Macitynet.it
"School Night at the Apple Store", this is the name of the initiative, just launched by Apple USA, to promote its products in the educational sector. A sector that has traditionally always played a key role for Apple even if, in recent times , the Cupertino company no longer has the first absolute position but has slipped to second place behind Dell.
The initiative, which is aimed at K-12 students (comparable to our junior high schools) and their teachers, aims to bring children, their teachers but also parents and relatives into Apple stores to show the Apple solutions for the world of school.
In addition, in the evenings organized by Apple, participants have the opportunity to get a $ 50 discount and an additional $ 50 bonus that is credited to the school, to help institutions purchase new computers.
School evenings will begin in February and will take place on Wednesdays and Thursdays every week.