Natural born mobile

Natural born mobile: social responsibility

Natural born mobile: smartphones connect us with the world, but we are responsible for how we use them, how they affect our lives.

Natural born mobile: all our mobile experience goes from mobile devices, which contribute 90% to traffic to social media. We check our smartphones all day, for 220 minutes a day to be exact. But the responsibility for how social media affects our lives is ours alone.

* by Emanuela Zaccone

50% of people check their smartphone immediately after waking up, before they even get out of bed and one in three users checks the phone even during the night.

Scrolling has become one of the most frequent actions that we do in an almost unconscious way, while proportionally to the increase of so many stimuli diminishes our ability of attention. If already in 2000 we managed to keep the focus for just 12 seconds, in 2015 we fell to 8, a second less than the concentration of which a goldfish is capable. Psychologists have even coined a term – ringxiety – for the feeling, found in a statistically significant number of people, of hearing their smartphone play even when it is actually turned off.

an unconditional reflex, partly due to the Fomo – Fear of Missing Out, ie the fear of losing something and therefore the constant need to check emails, social media and platforms on which we are present.

A key theme of today's technological reflection is back on the agenda: do these tools make us worse or at least make our daily experience worse? an incorrect question: the instruments are limited to being such, the use we make of them to decree their influence within our lives. All the rest is just an alibi, an attempt to take responsibility for ourselves as users, but above all as people.

Facebook Live, the streaming platform that allows anyone to show what is going on around themselves, one of the most used and appreciated features of the social network. Yet he has talked about himself several times for non-positive reasons, such as the police detention that last July resulted in murder and was broadcast live, the first time in the history of Zuckerberg's social media. In April 2017 Facebook Live was used to threaten and then perform, showing it, a murder in Cleveland. Facebook, on the other hand, reacted by announcing that it will increase the number of people delegated to monitor the integrity of the contents. Probably could not have been avoided, but it would have been possible to have the video removed in a shorter time if only it had been reported immediately.

The human factor

Once again the truth comes into play key factor of our reflection: the human one. Why wasn't there a high number of reports – at least proportionally to the indignation then read on the social network – as soon as the video went live? We have a very high power in the palm of our hands: we can book holidays, pay practically any good and service, show the reality around us live, watch movies and TV series, communicate with the world, play and much more. Every new action to which we are enabled implies greater responsibility: easy to delegate to social media, to the creators of the apps we use and in general to those who create the platforms we use the full responsibility for how these are used, but the task of each of us to create a positive environment in the awareness that interconnection also means mutual respect. Not only but also respect for oneself: dominate the volume of any disturbance we receive from our phones, everyone's job. Simply define how many and which notifications to receive, when to turn off smartphones, when and what to tell on our social streams are personal decisions that must be made in respect of the habits of each. A traceable experience that leaves traces: we are producers of data, a gold mine not only for those who profil us based on our actions, but also for the influence that our behavior – and their observation – they have in the future design of the platforms with which we interact. Our screens are doors. Towards our habits, interests, choices, connections. We travel through everyday experiences of (inter) connection, without stopping. Because we are naturally born for mobile

Natural born mobile

* Emanuela Zaccone: Digital Entrepreneur, Co-founder and Social Media Strategist of He has over 7 years of experience as a consultant and lecturer in Social Media Analysis and Strategy for large companies, startups and universities. In 2011 he completed a PhD between the universities of Bologna and Nottingham with a thesis on Social Media Marketing and SocialTV.