New iPod nano, new iPod touch and a substantial adjustment to prices, as well as a new version of iTunes. Here are the main news announced during the "Let's Rock" event that Macity followed live, practically minute by minute, from 7pm on Tuesday 9 September. Below we propose all that was said by Jobs during the event.
>On Macitynet you can find other galleries and videos of the event "Let's Rock" on September 9th– iPod nano 4G and iPod touch 2G – first gallery – iPod nano 4G details and interface – second gallery – iPod nano 4G other details and comparison with iPod nano 2G – iPod nano 4G – the video with the interface – iPod touch 2G – details, accessories and comparisons – iPod touch 2G – video with the newest games – iTunes 8 – the new interface and effects
18 and 55 hoursThe "European" part of the keynote begins. Pascal Cagni gives an overview of the Apple market in our continent. A slide showing the search for personnel for five new AppleStore stores in Europe is shown: Zurich, Monaco, Geneva, Bristol and Belfast (there is no Italy).
7pmThe connection to San Francisco opens. Yerba buena is obviously very crowded. Among those present in the front rows also Woz. When the music is over, Steve arrives with the usual look and is smiling, he drinks immediately and goes to the center, thanking those present: "exceptional things to present today," he says. Then he jokes about the rumors about his health: "the reports on my death are exaggerated"
19:02Today we talk about music: great new offers. iTunes which is also a video player. We have 8 and a half million songs online, 125,000 podcasts. 30 thousand TV shows, 2600 films, 8.5 million songs, 3000 App Store applications for iPhone and Touch we have a large customer base, 65 million. New content NBC returns to iTunes. The shows are also in HD format for $ 2.99 and can be viewed on the computer.
19:05It presents iTunes 8. Genius function that couples the songs that accompany each other better, all with just one click. A button in the lower right corner does this. The operation is carried out by a special algorithm that operates on the iTunes "cloud". No private information is transmitted. Apple combines user tastes with millions of songs.
19:09The results of the "Genius" respect the tastes of users' playlists. A demo starts. Launch iTunes, choose songs, albums and artists and change the view of the previews. Launch a running song. Genius also divides by genres and composer, all graphically. He does the same with films and TV series. Launch The Office, choose a song, press the Genius button and refresh. Playlist created on the fly.
19:12Genius seems to be working really well. Applause. "ITunes 8 available today," says Jobs. iPod 73.4% in the US. The number two at 15% and represented by all the others. Sansa is third, Microsoft with only 2.6%. IPod accessories are 5000 and 90% of US cars compatible with iPod. "We sold 190 million pieces"
19:15Jobs makes the history of classic. Talk about prices and announce that the 120 GB model will remain (in Italy sold for 239 euros). Jobs goes to the Nano, makes history. The last generation had videos but now the time of the new generation. It looks exactly as expected from rumors. Very high resolution screen, the most hostile ever created. Black clickwheel and gray chassis. He takes it out of his pocket, as he had done with the first Dwarf. Jobs shows it to people and the impression that it is really very subtle.
NEW IPOD NANO
19:19Aluminum material, new user interface, integrated accelerometer, genius for playlists, miniature covers that react to the inclination. So do the video and photos. New men to access the songs. Integrated voice recording. A demo starts. If placed horizontally, the graphic aspect is the same as that of the iPhone as regards the covers. Genius also works on the iPod to quickly create play lists on the go. If you shake it switches to random songs, effect of the accelerometer. Framed Walt Mossberg looking interested …
19:2324 hours of autonomy, 4 hours of video. More powerful batteries and improved autonomy. Absolutely environmentally friendly. Less packaging, reduced all polluting materials. No arsenic n Bfr. Highly recyclable. "The cleanest and least polluting iPod we've ever built," says Jobs. Here are the colors. They are 8, silver, purple, blue, green, yellow, orange, red, purple chiro. $ 199 in a 16 GB version available today at 139 euros for the 8 GB model and 189 euros for the 16 GB model. New accessories: armband, new headphones with remote control to pause and for volume and microphone. Earphone adapter set, two earphone speakers. New spot. The nano rotate and appear in all colors, in the end the colors detach from the ipods and descend to the bottom of the screen. The accessory costs 79 euros, available from next month.
NEW IPOD TOUCH
19:29Now the Touch. Same screen as the iPhone, same chassis, side volume with electromechanical control. Internal speaker here too there is the Genius to create playlists.
19:32New software for Nike + iPod Sport kit for integrated iPod touch. Just buy the shoe sensor (no dock connector needed). Quick keys for playlists or to refresh those already made. You go to the App Store
19:33100 million applications downloaded in just 60 days. "Incredible result". 700 games on the App Store. Some are shown. Note the Nike + iPod icon on the iPod touch home. Demo of the Genius function. Show movies.
19:37Invite Schiller to the stage. The head of marketing shows Spore Origins for iPhone and iPod touch; initial video sequence. It arrives at the creatures section, where cellular being develops. Demo of the interface and the game itself.
19:41Demos of other games: Gameloft, RealSoccer 2009… Usual performance by Schiller's “supporting band”. Color note: the game shown USA against Italy. Really impressive 3D graphics. On-screen controls like those of a console, 4 directions and two buttons. The US scores a goal for Italy. The audience applauds (Patriotic-sporty note: if they don't win on iPod, where do they win?)
19:44Need for Speed Undercover demo (one of the games announced by EA this Sunday that Macity has already talked about). Extensive customization, 3D console graphics, accelerometer controls. The car turns over, the public disappointed. Steve is back
19:45The new iPod touches improve autonomy: 36 hours of audio, 6 hours of video, enhanced batteries but also great attention to ecology. Here too no mercury, no arsenic and no BFR. The 16 GB model will cost $ 299, the 32 GB 399 model and the 8 GB model $ 229. A spot focused on games starts; spot everything on Touch. Slogan: "THE funniest iPod ever."
FIRMWARE 2.1 FROM FRIDAY
19:48Now let's move on to the Firmware 2.1. Free if you have version 2.0, $ 9 if you upgrade from version 1. Firmware 2.1 also for iPhone. Fix connectivity issues, improve battery life, better performance, less application crashes. Free for everyone. Available from Friday
19:50“We have the best iPod line ever for Christmas. We are ready for the next season and I am happy to have been able to share this with you. We love music. Guest on stage who sold 16 million songs: number one of the iTunes artists, this is Jack Johnson ”. Sing with guitar and black Apple logo in the background.
19:53The keynote doesn't seem finished. Jobs didn't say goodbye, Johnson continues to sing…. Johnson is done
19:59The singer talks about iTunes and thanks those who buy his music. Another song. When the song is over, Johnson takes the trouble away …
20:04And the finished keynote too … Steve leaves.
>On Macitynet you can find other galleries and videos of the event "Let's Rock" on September 9th– iPod nano 4G and iPod touch 2G – first gallery – iPod nano 4G details and interface – second gallery – iPod nano 4G other details and comparison with iPod nano 2G – iPod nano 4G – the video with the interface – iPod touch 2G – details, accessories and comparisons – iPod touch 2G – the video with the newest games – iTunes 8 – the new interface and effects