Launch in style for Office X
Microsoft, with the cancellation of Apple Expo in Paris, has lost what it hoped was the main stage for the launch of Office for Os X and for this reason now from Redmond a new strategy is being planned to give resonance to the presentation of the package. that the marketing section of Microsoft intends to get serious comes directly from the head of Mac products, Kevin Browne. "We have to make a lot of noise to get the message across," he says to the online edition of the Wall Street Journal. Microsoft's plan includes an advertising campaign worth $ 6 million to present Mac Office X to users, nothing comparable to the 200 million that will be spent on XP or X-BOX, but certainly a considerable figure if we consider that it is a product for a competing platform compared to that which the company flag. Four specialized advertisements will appear on specialized newspapers, each of the which will focus on a specific Office functionality, enhancing the reengineering of the product, its efficiency and its high technology. Apple will do its part by presenting Office on its websites and setting up product demos. Special staff will also be trained to present Office for Os X in various stores across the United States.