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iPhone: price drops, Palm and Motorola worry

The significant price cut of the iPhone, in addition to bringing obvious benefits for Cupertino, would represent an additional threat to the closest US competitors, Palm and Motorola. This is the opinion of several analysts, who see the $ 200 cut as an even deeper thorn in the side for producers engaged in the same market segment as Melafonino.

According to Brian Modoff of Deutsche Bank, Palm is the closest target, a brand that survives mainly thanks to its smartphones (think of the Treo, sold by Verizon at the same current price as the iPhone) oriented to navigation and sending e-mail. recent farewell to the Foleo project, dictated to focus more on the development of smartphones, gives an idea of ‚Äč‚Äčhow much Palm points on its 'smart phones'.

A less expensive iPhone could further slow down Palm device sales; a possible response from the company, according to Oppenheimer's Lawrence Harris, could be to push more cheap products, such as the Center.

Opening a necessary parenthesis, some analysts are of the idea that iPhone sales, however voluminous, cannot erode significant shares from the biggest mobile brands. For these reasons, Nokia, Samsung and LG are considered 'immune'. the lowering of the iPhone price, given their large catalog of products, capable of covering countless market segments.

On the other hand, iPhone has a very specific commercial target and goes alongside products that could suffer from it. Motorola's new RAZR2 immediately comes to mind, a mobile phone that has been given the arduous task of replicating the successes of its predecessor.

Although the RAZR2 always costs $ 100 less than an iPhone, Cupertino's mobile phone is certainly a much fresher and more appealing product.Motorola has been in difficulty for months, having not yet managed to reinvigorate a fairly tired line-up and exhausted, which continues to beat a bit too much an iron (the RAZR) now no longer so hot.

Investors expect the US brand to start engaging in touch screen technologies as well, relying on a new product that is more advanced and in step with the current trends launched by Steve Jobs's mobile phone.

Perhaps intimidated by the latest developments, Motorola Chief Financial Officer Tom Meredith, after praising the iPhone multitouch, said last Wednesday that, if the interest in technology continues to prove high, the company 'could decide to commit to the touch screen ".

A declaration that symbolizes a (partial, still seen the conditional) back of Motorola, who had previously said she was not interested in touch-sensitive systems because it is less 'user friendly' than physical keypads.

A meeting of investors will be held on Friday to discuss Tom Meredith's future strategic plans and last-minute announcements are not excluded.