The Apple brand is worth 6.5 billion dollars. This is the estimate that is made for the current year by Interbrand, a company that in collaboration with Citibank has quantified, for the benefit of investors, the weight on the "name" of 75 world-class companies. they deal with information technology, they have achieved the greatest percentage increase compared to last year (+ 54%) going up the rankings to reach 34 places. In front of the apple company are Microsoft (second place), IBM (third place), Intel (n4), Hewlett Packard (13), Sony (18), Compaq (21) and Dell (28). Also noteworthy is the performance of Yahoo (38) whose brand value grew by 258%. The first place occupied by Coca Cola, whose symbol and name known throughout the world represent a capital of 75 billion dollars, about 150,000 billion of lire.