by Marco Lombardo * * Editor of Style – Il Giornale Put Facebook in the hands of a mother of four and you will have to make ends meet. This must have thought the most famous social network in the world when he chose for Europe Nicola Mendelsohn, a charming English lady who for many years divided herself between (…)
by Marco Lombardo ** Director of Style – Il Giornale
Put Facebook in the hands of a mother of four and you will necessarily make ends meet. This must have thought the most famous social network in the world when he chose for Europe Nicola Mendelsohn, a charming English lady who for many years divided herself between work and family with great skill: Four days as a manager, three with the boys. But now it's not like that anymore: I work full time. Nicole arrived in Milan, at Bocconi, as part of a meeting to tell what Facebook can do for business: because Facebook and not only Facebook can do a lot for business. In practice: the trend such that, according to Nielsen data, the Internet will become the second world average with an estimated weight of 19%, behind only TV (51%). And again: social networks are generating a positive impact on the limping Italian economy thanks to the exponential diffusion of mobile ". What Miss Mendelsohn confirms in a face-to-face after the morning at Bocconi: Your country is one of the strengths for Facebook in Europe, just think that the wealth produced here is estimated at 2.5 billion dollars, with a supply chain involving 33,000 new jobs. These are numbers that must make companies reflect: Facebook is a real opportunity. But how to do business with a social network? That is: how to make people understand that Facebook is not (only) a game? Our goal is to tell the realities that, thanks to the web, have built their turnover. I can tell you, for example, of a small company based in Puglia and which in two years has been able to advertise its service business to get to be known in the world. All this thanks to the possibility of reaching targeted users and with the result of increasing in a short time by 20% the revenues and by 30% the subscribers. It takes passion and intelligence, and above all the advice is to stop thinking local to start thinking global. The business cannot remain within limited borders and Facebook, with its abundant billion subscribers, a stage to be exploited.In short: the keywords are investments, advertising and marketing, all sectors in which Facebook in Europe and above all in Italy has invested, looking for new professional skills to be made available to a market that is by now unstoppable. The virality of a social network like ours is part of modern business: you think that there are 5 billion mobile phones around the world, more than toothbrushes. Incredible, isn't it ?. These days, not so much, so it is credible that this is just the beginning: The rapidly changing world and having a smartphone today means having enormous power in your hand. For companies, just knowing how to exploit it is enough, and believe me: by making the right moves in the end, you make ends meet and money can only multiply. Word of mom. And above all as managers.