Girls are major electronics consumers
Women are taking a greater interest in, and also have a more sophisticated knowledge of electronics than previously.
Women in fact spent even more on technology this past year than men, based on the GADGETS Association. It says females accounted for $55 billion of the $96 billion allocated to electronics gear (statistic from a January 6 CEA press release).
Women are progressively thinking about gadgets, from Dvd and blu-ray players to digital cameras, for themselves or birthday gifts for their families.
Almost a third of women consider themselves early adopters willing to buy cutting-edge customer technology.
CEA reported that ladies in the United States are becoming much more likely to use gadgets. CEA’s research provides detailed information about the attitudes, buy factors, decision influences, buy channels, current item ownership, and upcoming purchase intent. Here are some of the findings:
– Women get excited about 89 percent of all consumer electronics purchase decisions.
– 84% of ladies think that new technology can improve their lives.
– 48% of females age 18-34 own a digital camera.
The CEA study noted that women have extremely positive reactions to particular technology areas, like High definition tv, cell phones, and portrait digital photography.
Women have significantly more buying power plus they significantly use technology to manage their busy schedules. Women’s comfort and ease with technology reaches an all-time large.
Women want products which make it easy to connect and make it easy to function; limited wiring or no cables at all; slim, well-designed products; making electronics obtainable in different colors is not very essential; low on set up and on top of usability. Usability frequently is an essential factor to women if they buy technology;
At CES, organizers hung big pink banners stating “Technology is usually a Girl’s Greatest Friend,” despite the fact that the group’s very own research found a third of women surveyed don’t like items with girlie shades.
Nearly three-quarters of women surveyed complained about getting overlooked or patronized by sales people when searching for electronics.
A growing number of companies are beginning to target their wares toward female buyers.
Sony is definitely outfitting its reviews with product features that lots of women seek and is certainly designing Sony Design retail stores to charm to women’s choices by creating an environment where women feel safe. A lot of Sony’s initiatives are focused on functionality.
Women are becoming informed and involved in technology areas where they once had little if any presence.