Eight million free songs from iTunes for 7-Eleven
Apple's new digital music promotion for the iTunes Music Store in the US is called the "Slurpee Summer Prize Fest". The initiative, in addition to Apple, launched by 7-Eleven, a chain of convenience stores that serves as our roadside restaurants and serves as a refreshment point on the roads that cross the USA.
The "Slurpee Summer Prize Fest", which started on May 23rd and is valid until July 31st, states that for every purchase of 'Slurpee' (a large glass containing just under 1 liter, 32 liquid ounces, of drinks) you will get a code 12-digit alphanumeric for the free download of a song of your choice from the iTunes Music Store USA. The code will be printed on the bottom of the plastic cup and the downloads (8 million codes on the Slurpee glasses) must be made by August 31st.
An interesting aspect of the story is that the competition, managed by ePrize, co-sponsored by Coca-Cola, is a reality that not only Pepsi's direct competitor, a partner of iTunes in similar initiatives for two years, but which elsewhere (as in England) manages music stores in open competition with iTunes.
Americans have an almost immoderate passion for carbonated drinks so much that their average glass is equivalent to our table bottles and often the glasses purchased in fast food restaurants or in drugstores on the street can be filled freely (fountain) indefinitely at the distributors of the local where they were sold. The hope of 7-Eleven (which for some time has been selling pre-paid cards to download music from the iTunes Music Store) and Apple that this propensity is stimulated by the recall of free songs, perhaps pushing a good number of American citizens to approach or reach the maximum number of possible downloads: 200. How to say more or less three liters a day of carbonated drinks.