BT broadband in the UK gives iTunes music
To all new BT Broadband and BT Yahoo! Free downloads will be offered from the iTunes Music Store to choose from in Apple's British music jukebox.
Those who choose to subscribe to the broadband service from 2 Mb / s basic limited to 1 GB of British Telecom pay 16 pounds (about 23 euros) for the first three months and then 18 pounds (about 26 euros) but receive a discount coupon on the purchase of an iPod (not shuffle and mini) worth £ 15 (just under £ 22) and then the option to download six free songs for free from the iTunes Music Store.
Three other BT offers offer 40 songs from the iTunes Music Store: with BT Broadband from 2 Mb / s limited to 15 GB of use you pay 25 pounds (36 euros); with BT Yahoo! Broadband from 2 Mb / s limited to 15 GB of use you pay 25 pounds (36 euros) for the first three months and then 27 pounds (39 euros); with BT Yahoo! Broadband of 2 MB / s limited to 30 GB of use you pay 28 pounds (40 euros) for the first three months and then 30 pounds (43 euros).
The iTunes songs offered come up to 40 for the most expensive contract.
From that moment, iTunes will accept BT's online payment system, BTclick & buy, as payment for Apple's digital music.
To promote BT's offers, it has put on a budget of £ 6m (€ 8.7m), free songs from iTunes will be cited in all marketing operations (billboards and television) managed by the Abbot Mead Vickers agency and by Agency.com/Ogilvy (for online). The slogan will be "soundtrack to your life" and will start at the end of September ending October 23rd.