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At & T: with a competition like this, it's too easy …

Say that instead of At & T or Verizon it was the turn of Sprint-Nextel. The difference basically in connection type, some argue. It's all technical, it's the technology used for connections (At & T Gsm-Umts, while Sprint and Verizon use the CDMA). Indeed, the evil ones claim, from a technical point of view, At & T also made it worse, with more phone calls falling due to disservices in coverage and a worse radio presence in the American territory. But not that much, one could say to the men and women of Apple who have opted for At & T as a partner for the iPhone.

So where is the difference? In management? Cingular re-merged with At & T, which retains its original name but is actually part of one of the so-called Baby-Bells, the ribs of the giant born from the division by the anti-trust of the Bell Company into six or seven segments. Verizon and Nextel and Sprint are also "leftovers" from that division. A complex game of repurchases and re-mergers that are recreating a situation of almost monopoly, or at least an oligopoly of "known faces" in the US market (if you want, given that even a good story and little known to tell, it will be worth returning to day). Is this the advantage-disadvantage of Apple's choice for the iPhone? Not even, because we said they are all the same in the end. So?

Of course, telephone companies are the furthest thing from a charity imaginable. Not only for the garrote that often revolve around the necks of users, but also for the constant pressure they exert on governments because of the extra profits that they manage to account for month after month, quarter after quarter. Or, due to the deleterious effect that for example they have in certain advertising markets: in our country the four wireless actors – indifferently – have so drugged up the market of billboard spots and prestigious advertisements in newspapers with rising prices, to be considered co-responsible for the overcrowding of a few advertisers in today's mass media, with all the market distortions that would be too long and not appropriate to explain here. So?

There is a little news, however, that is worth reading more out of curiosity than to prove anything. But what we like to think is some form of "spy", a small LED that pulsates and illuminates a possible ethical or perhaps management difference. Who can say it. Anyway, to make a long story short (even if at this point in fact a little late to write it), Sprint-Nextel has quashed a thousand subscriber contracts – a drop in the sea – without many turns of words and with a little metaphorical football in the back. Reason? Too often they called the toll-free number of the company's call center. Reasons for the calls? Futile, according to Sprint-Nextel managers. All in all, they also did him a pleasure, since there were no penalties for leaving the contract to be paid and the last bill was paid. But do you think about it, in view of a customer care what does it mean? Does the customer feel too much? Not satisfied? Go to hell with it. And not a metaphor … Perhaps the reasons why Apple chose At & T are only cheap, but perhaps it also got lucky: it chose, if nothing else, the least worst in customer relations.