The tablet market shows some nod of recovery in the third quarter of the year, as was the case for smartphones whose shipments in Q3 2019 returned to growth, albeit by a single percentage point. According to the research company International Data Corporation (IDC), there was between July and September shipments growth of 1.9% every year.
Samsung and Huawei they lost ground, recording a drop in shipments of 13.9 and 4.4% respectively. In contrast, they have grown considerably Amazon, with a quarterly increase of 25.6%, Apple with 21.8% and Lenovo with 7.6%.
The Cupertino company is the undisputed market leader with a 31.4% share, more than double compared to Amazon (14.5%) and up more than 5 percentage points compared to the same period last year. The arrival of the new iPad in September (our review can be found at THIS LINK) has certainly helped Apple gain shares. Amazon has certainly benefited from the arrival of the new Fire 7 combined with the annual sale on Prime Day.
As for Samsung, the Tab A series continues to be the most sold, representing over half of shipments. The Tab S series he certainly helped improve the company's profile as a producer of high-end Android tablets.
Huawei shipped 3.6 million units in the third quarter, down 4.4% compared to the same period last year. However, the Chinese company has been under constant pressure from the United States, which in any case has not affected much, given that most of the company's shipments have been registered on the domestic market.
Lenovo completes the top 5 with a slight increase in its market share, which goes to 6.7%. Determining performance in the Asia / Pacific area, including Japan, Europe, the Middle East and Africa.
For a more correct view of the economic context, we invite you to consult our article on the tablet market trend in Q2 2019 (quarterly comparison) and in Q3 2018 (comparison on an annual basis).