Apple is not going to go for the "bad" on duty when it comes to environmental impact. A few days after the resurgence of the demonstrative acts with which Greenpeace puts the Cupertino company on the defendants' bench, accusing it of having built a "dirty cloud", that is to waste too much energy for its data centers and to consume electricity produced by fossil fuels if not nuclear power, an answer comes on the Apple.com website. This is a detailed text which illustrates all the actions taken to draft environmentally sustainable not only cloud strategies but also the company's management centers.
Apple explains, for example, that in Maiden in North Carolina where its main data center is located, 60% of the energy will be produced locally, using solar energy and fuel cells. To achieve the goal, Apple has already built the largest private solar panel field (about 400 thousand square meters for 42 million kWh per year) and the largest fuel cell plant (40 million kWh per year); not far from the Apple data center, it occupies an area of 400 thousand square meters where a solar system similar to the one already in operation will be built; overall, it will reach 124 million kWh per year, sufficient to supply energy to 10,874 homes. The remaining 40% will come in the future from companies that produce energy from realities that use only renewable sources; in this way Apple thinks of locally discouraging the production of "dirtier" energies. The Californian company has also entered into a partnership with NC GreenPower, a government agency that deals with encouraging the production of renewable energy; among the projects that are also followed by Apple there is a biogas plant obtained from a landfill which is located only three miles from Maiden.
Apple then lists all the systems put in place to reduce data center consumption, from high voltage distribution to reduce efficiency, to natural circulation cooling, from the highly reflective roof of light to ending with LED lights. All measures that allowed the data center to achieve LEED Platinum certification by the U.S. Green Building Council. No facility of this size has received this recognition.
Maiden is not Apple's only commitment front in terms of green data centers: the Austin operating center uses only energy produced with renewables, the same happens for the operating centers in Sacramento, Cork, Monaco. Cupertino currently uses 50% of renewable energy. Finally, the data center, still under construction, of Prineville in Oregon uses only hydroelectric, wind and geothermal energy.